Digital marketing is so much more than a term that we hear over and over again. Better yet, it is something that can elevate your business in incredible ways.
Let’s break it down- without marketing in general, no one would know that you have a business that offers certain products and services. And as the world is turning into a technology hub, it only makes sense to practice your marketing on digital platforms. They come with a wide reach and the highest possibilities for conversion.
Although digital marketing for manufacturers encompasses all online activities, it also includes offline activities. Want to take your marketing to the next level? Here are 4 types of digital marketing campaigns to try this year:
- Search Engine Marketing (SEM) and Pay Per Click (PPC)
Search Engine Marketing and Pay Per Click are two types of digital marketing that always go hand in hand. They are used for the sole purpose of establishing a great online presence for your business n platforms such as Yahoo, Google or Bing. These methods optimize your brand presence through paid (PPC) and unpaid (SEM) advertising. This way, you will gain visibility from search engines and attract your targeted traffic to your webpages. When it comes to digital marketing for manufacturers, it is important to have this formula in mind:
Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks
If your business has a good spending plan and can afford expensive ways of gaining traffic, then you can ensure a high rate of conversion in the shortest possible time. Using cost-effective methods will ensure results.
- Search Engine Optimization (SEO)
It goes without saying that SEO is important for the marketing aspects of your business. As a business owner, SEO will enhance the ranking of your website pages in the search list. With the best SEO practices, your website page can be the first in search engine results. It is not uncommon for people to associate the search results that appear first with the best companies. Therefore, when searchers click on your pages to find information, you will be guaranteed more clicks, leads and ultimately conversion. Not only will SEO increase your website’s visibility, but it will also increase its reach and authority. By employing SEO tactics this year, you will get more visitors on your website.
- Content marketing
A wise person once said, “Content is king”. Thus, content marketing is a digital marketing type that ranks highest in the marketing totem pole. A majority, if not all digital marketing for manufacturers know the creating and distributing content is the best way to showcase what your brand is all about. Remember, marketing content should be relevant, valuable and consistent in every way. This is because the content is used for the purpose of driving profitable customer action. It should be easy to tell your content apart from spammy advertising. In fact, your target audience should enjoy reading every bit of your content. Needless to say, content marketing should be the core of all the other types of digital marketing strategies that you pursue. When readers interact with your content by sharing it and commenting on it then you can be certain that you will achieve the optimal results that you are seeking.
- Social Media Marketing (SMM)
Social Media Marketing (SMM) is the most common digital marketing type. In this social media era, there is nothing more important than representing your brand on social media platforms. Instead of using your Facebook or Twitter account to post fun vacation pictures, it is time to use them for the good of your business. Social Media Marketing will not only optimize your brand but also represent your products and services in front of billions of potential customers. The most successful campaigns were created by distributing quality content. On Facebook, you can post photo ads and video ads that speak to your brand. LinkedIn, Twitter and Snapchat are also great advertising platforms.
Bringing these Strategies Together
Each of the above four strategies work differently, and each requires a new set of skills and tools. The interplay of SEM, PPC, SEO, SMM, and content marketing is intricate but can be mastered with practice, measurement tools, and a clear intent. For many entrepreneurs, the required investment of time can be prohibitive, which is why many seek specialist agencies or resources to assist. Online research and comparing strategies is a good way to get started and learn the basics, for example, this seems to be a good seo and ppc resource. However, there are many different resources out there you can use to get started. The most important thing is to test and learn using a combination of these techniques, continually monitoring results.
The Bottom Line
Any of these digital marketing types will have a positive impact on your marketing efforts. The million-dollar question is when it comes to digital marketing for manufacturers, can you combine all of these four marketing strategies or should you only use one?
The answer is yes and yes.
It is advisable to combine all of these digital marketing types to maximize your efforts but it is also best to familiarize yourself with one of them at a time. Once you gain a good understanding, you can employ all of them in different aspects of your marketing campaign(s).
Good luck in your marketing endeavors!
