Author name: Simon

Interacting with customers is something that even the most established and experienced businesses often struggle with. This is because relating to and connecting with a human being on a direct level requires entirely different skills to creating broad marketing campaigns or understanding customer trends. However, it’s something that is simply too important to ignore and […]

Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed

It doesn’t take a business guru to realize that loyal customers are the heart and soul of any successful modern company. However, acknowledging its importance is one thing, and achieving it is another altogether.Failure to accomplish this goal is one of the chief reasons why over three in every four startups fails. So, how can

Launches, networking events, and trade shows are all live events that should make up a significant portion of an annual marketing plan. While online marketing increases visibility and reach, the occasional live appearance gives your brand the opportunity to develop some real-world legitimacy. It’s also your best chance to get face-to-face, convincing potential customers and

One of the biggest mistakes that so many businesses are making right now is not having their own website or online marketing presence. They think that because they don’t sell online, and because the details of their businesses can be found on Google, there is no need to do so. They couldn’t be more wrong!

Just how many links do you need to start climbing the search engine result pages?

When you’re working for a busy company or trying to run a business by yourself, things can get a little hectic. That being said, there’s no surprise that your work space gets a little messy. But, a messy work space can lead to a decrease in productivity because you’ll find it difficult to put your