Your store is now your website.
And an empty store sells nothing.
Footfall has been replaced with website visitors.
Outside shop stands have been replaced with website banners and pop-up intent forms.
Before you get sales you need people in your shop and just like running a physical shop, you need to drum up business unless you’re in a prime location which is typically number 1 in Google search.
A prime location online is much harder to do because you need to actually work to get to the top spot in Google whereas a physical store can get the prime position just with money alone.
In this article, we’re going to show you how you can attract your first 1,000 website visitors so your store is bustling with people and sales!
Use a Squeeze Page To Keep Website Development Costs Down
Creating a website can be expensive if you don’t have web development skills yourself.
You’ll find that a lot of web development companies will charge £1,000+ just for a simple website and then you have to pay monthly on-going fees to keep that website going.
This is where you can use a squeeze page that can be set up and created in less than an hour with a budget of less than £100.
What is a squeeze page?
Wordstream defines a squeeze page as:
“A squeeze pageis a landing pagedesigned to capture opt-in email addresses from potential subscribers. The goal of a squeeze pageis to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.”
An example of a squeeze page is:
(Courtesy of Wordstream)
Companies such as leadpages.net provide software that will help you easily create a squeeze page for less than £40 a month and it’s easy-to-use.
If you want to build a customer base and an email-list then a squeeze page is perfect for this because they are purely built for this and if you’re just starting up your business then you can take advantage of this method of generating website traffic and customers.
Run a Competition
People can spot a taker from a mile-off.
You can just tell those people or businesses who are purely in it for a quick buck and don’t care about their customers.
The motto for these people/businesses is normally – “thanks for your business, on to the next one”.
You need to be giving before-hand in today’s market if you want anyone to trust you.
If you don’t, someone else will.
There are people out there who are giving out $100 bills every week to their followers just to get their attention let alone business such as Tai Lopez on Instagram.
It’s important however that your competition draws in the right people you want as your customers.
A $100 dollar bill contest will work every time because it’s free money but does it attract the right people for 90% of businesses?
Probably not.
You want to make sure that your competition ties in with your product/service or reaches the right kind of people for your business.
The most obvious competition you could run is giving away your product or service.
Launching a natural beauty care range?
Create a basket of your beauty products and ask people to either/and/or:
- Like your page
- Comment on ymy post
- Provide their email address
You can send them to your squeeze page to make this process a lot smoother because you will be able to remarket to your website visitors using Facebook Ads.
How To Increase The Virality of Your Competition
Now, the title of this post was 1,000 website visitors, right?
Even when you’re giving away something, people still won’t enter!
This is where your competition can go stale because there will come a point where you’ve reached your limit for the number of people you can reach.
In other words, you need to find new customers.
The best way you can do this is to create a competition that goes viral.
This is very simple to do because all it requires is you asking the people who enter the competition to tag a friend/s or share to their network.
If they tag a friend/s then you get access to another person or group of people.
And if they share with their network then you get access to potentially thousands and even tens of thousands of people and you’re now in a better position to attracts your first 1,000, website visitors.
Conclusion
So, does attracting your first 1,000 website visitors seem as daunting now?
In 3 simple steps, you can achieve this goal by:
- Creating a squeeze page
- Running a competition where you give something away of value to your potential customer/s
- Ask people who enter your competition to share with their friend/s and/or network.
Good luck!
The Good Marketer is a Marketing Agency in London which drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.
