Have you ever thought about content creation as a side hustle? Now, that idea alone sounds fun, right? But then you realize how much time it takes to brainstorm film, edit, and post, and suddenly, it’s not so fun anymore. Plus, there’s that whole “quantity vs quality” debate with content, and somehow you’re supposed to do both at once, but how?
If you’ve got a full-time job and a life (hello, responsibilities), squeezing in content creation might feel impossible. Somehow, some people are able to do this, they’re able to grow this side hustle. But how? Well, you can still do this, even if it feels impossible. In all honesty, the trick isn’t working harder; it’s working smarter. So, with all of that said, here’s how to make it happen without sacrificing every spare second.
Find Your Sweet Spot
Alright, so starting a side hustle shouldn’t feel like climbing a mountain. Ideally, you should pick content that fits naturally into your life. For example, do you love experimenting with meals? Well, just film a quick recipe while you’re cooking dinner. Do you spend weekends gardening? Well, why not share tips or before-and-after shots of your plants?
Overall, the idea is to build content around things you’re already doing or genuinely love. It’s about keeping this fun and light, instead of feeling like another chore you have to cram into your schedule. So, overall, when you’re having fun, your audience feels it too.
Let AI Help (But Only a Little Bit)
Now this one definitely needs to be hammered down! So, for starters, not every part of content creation needs your personal touch. Some tasks, like adding captions to videos, are important but don’t need to suck up your time. However, it should only be things like this. Even when it comes to editing (which is lengthy), you should still do that rather than let AI do it. So, just go ahead and take auto captions for examples.
Something like this saves hours of time, maybe even days. Plus this make your videos accessible to a wider audience and helps boost engagement (think of all those people watching videos on mute while they pretend to work). You can use AI, but not for everything.
Plan It All in One Go
Content creation can feel overwhelming if you’re trying to do it piecemeal every day. So, one of the best solutions out there would be to just batch your work. Now, when it comes to this, you should set aside a couple of hours once a week to plan, film, or create everything you need.
Just go ahead and record a few videos in one sitting, take a stack of photos, or jot down captions for the week ahead. This is actually what a lot of content creators do, especially ones that post videos daily.
One Piece of Content, Multiple Uses
Seriously, you don’t need to reinvent the wheel for every platform. That one TikTok you filmed? It can be repurposed into an Instagram Reel or a Pinterest pin. A longer YouTube video? Chop it into bite-sized clips for social media. Everyone is doing this, and yeah, even major businesses are doing this too. It makes life so much easier!
