With the popularization of social media, one of the concepts that entered our lives is hashtags. It is, even, as important as the content you share on some of the social media apps, like Instagram. Because hashtags can also give you the interaction you want on social media, like your unique content. If you want to achieve the success you want on Instagram, you need to use the best hashtags for Instagram.
Let us take a deeper look at the hashtags and how they work, then you can get closer to the success you want on Instagram!
How The Hashtags Work on Instagram
You can define a hashtag from the symbol “#,” and there is no space between the letters. Writing something in this way means that you write the thing like a label. Which means you write down a category, and Instagram gets all the posts that include the same hashtag. In other words, you categorize your content by using hashtags.
As Instagram has an algorithm for each user to show them the type of content which they are interested in, you can let Instagram show your content to other users as suggestions by using hashtags.
In an example, if someone generally likes the posts with the hashtag “#art,” and if you use the same hashtag under your relevant content, Instagram’s algorithm will be more tended to show your content to that person.
Main Types of Hashtags
To understand the hashtags more closely, here are some of the main types of hashtags, so if you were to create one, you can think of these:
- Branded hashtags: These hashtags are unique to the brands and have the name of the business. If you have your own brand, you can create one for yourself.
- Location-based hashtags: These hashtags include location names. You can use it for where your brand is placed if you have one, or you can just hashtag a location where people will search on.
- Industry hashtags: These are to explain your industry, like the position you have.
- Niche hashtags: These are the type of hashtags which do not address a large audience. So only the ones with the same interest or in the same industry/group can find you by using one of these kinds of hashtags.
How To Use the Hashtags
By keeping these in mind, we can look for how these hashtags work while using them. Without these things mentioned below, even if you use the best hashtags for Instagram, it may not work.
Instagram’s suggestion is to use 3 to 5 hashtags for each post; however, the allowed limit is 30 to use. Of course, by using fewer hashtags, you can better categorize your content more clearly, but the one that works best will be to use around 10 hashtags. Also, keep in mind that popular hashtags do not mean that they will get the interaction you want when you use them.
Now that we have talked about what is necessary for its use, we can look for how to find the best hashtag.
Finding The Best Hashtags for Instagram
As we said, while using a hashtag, there is no rule like it must be popular. The best one for you is, firstly, the “relevant one” with your content. Otherwise, it would not work even if it were a popular one.
Also, popular does not mean the best. Of course, not all who wander are lost but, as an example, “#food” is popular but your content may be lost in millions of posts with that hashtag. So, you can use a fitting hashtag from the popular ones, while using some niche hashtags, too. This way, you can prevent ymy post from getting lost.
To find a popular hashtag, you can use the search bar on Instagram. When you click on that, there you can see the title “Tags” right under the bar, you can choose that and then search about the topic you want to use as a hashtag. When you write it down, you will see a list of relevant hashtags. For a sea where you won’t get lost easily, you can pick a hashtag which has a post number between 10K and 200K.
How To Measure the Hashtags
You can also measure the hashtags on Instagram and decide which of them to use. again. To do that, you can look for Instagram insights. Remember, you can only use the insights feature if you have a business account. To look at the insights:
- Go to your profile: Choose one of your own posts which you have shared using hashtags. At the bottom of the post, you can see “View Insights.”
- See the impressions: By clicking on that, you can see how many users viewed your content from the hashtags you used, under the “Impressions” part.
In Brief
When you find which of ymy posts got more views from hashtags, you can note those hashtags and use them later. It would be good to remember again that: There are none which are the best hashtags for Instagram to use and let you get what you want magically. However, when you search for the most relevant ones, note how to use them, and search for the best options from time to time, you can make hashtags to serve for what you want to achieve.
