LinkedIn can be a game changer when it comes to networking, finding new opportunities, or making valuable connections. But one thing I’ve noticed? So many people don’t know how to write a LinkedIn introduction message that actually gets a response. In this article, I’ll dive into what you should be doing, and—just as important—what you shouldn’t. So buckle up, and let’s get your LinkedIn game on point.
Why LinkedIn Introductions Matter
First things first: why do LinkedIn introductions even matter? LinkedIn is a social network, but it’s also a professional space. Your introduction is often the first impression you’ll make on someone, especially if you’re cold-messaging them. If you’re sending generic, lazy, or spammy introductions, chances are, you’re getting ignored.
But a good introduction? That can open doors. It can land you a job, a partnership, or even just a meaningful connection that might pay off down the line. So, it’s worth the effort.
What Not to Do in a LinkedIn Introduction
Before we dive into the “how,” let’s talk about the “what not to do.” You’d be surprised how many LinkedIn messages go unanswered simply because they break some basic rules of online etiquette.
1. Don’t Send Generic Messages
There is nothing worse than getting a message that feels like it’s been copy-pasted to 100 people. You know the ones: “Hi [Name], I’d love to connect!” No context, no personalization, no indication of why you’re reaching out. It screams laziness.
If you’re sending a message like this, you’re basically telling the recipient, “I don’t care enough about you to even figure out what you do or how we might actually connect.” And guess what? They’ll probably respond in kind—by ignoring you.
2. Don’t Ask for a Job Right Away
This one should be obvious, but it’s worth repeating. Don’t start your introduction by asking for a job. You wouldn’t walk up to someone at a networking event and say, “Hi, can you hire me?” So why do that on LinkedIn?
Even if you’re job hunting, your first message shouldn’t make that the focal point. Instead, focus on building a relationship or finding common ground. If you hit it off, you can bring up job opportunities later.
3. Don’t Write a Novel
Keep it concise. Long-winded messages can be a turnoff. If someone sees an essay pop up in their inbox, they’re likely to close it and “read it later” (spoiler: they never will). Respect people’s time by getting to the point quickly.
4. Don’t Be Overly Formal or Robotic
This is LinkedIn, not your grandfather’s formal business meeting. Being overly stiff and formal can make you come across as insincere or even awkward. It’s okay to be professional, but you don’t have to sound like a robot. Show a little personality—after all, people connect with people.
5. Don’t Spam Follow-Ups
One follow-up is fine. Two is pushing it. Anything more than that, and you’re entering spam territory. If someone hasn’t responded to your initial message and you’ve sent a polite follow-up, leave it be. Bombarding someone with multiple messages only makes you look desperate and annoying.
6. Don’t Assume the Recipient Cares What You Think
This one’s a little harsh, but it needs to be said. Just because you have an opinion doesn’t mean the recipient automatically cares about it—especially if they don’t know you. Don’t assume that dropping your unsolicited thoughts or feedback in their inbox is going to earn you a response.
Case in point. I received this LinkedIn message, whilst I was writing this post coincidentally, and it riled me. At this point in time, where I don’t know this person or have any relationship – what made him think I care about his ‘judgment’ or assume I would be worried about that?
If you’re offering an opinion, make sure it’s relevant to them and something that could potentially add value to their work or career. Don’t just shoot off your thoughts about their latest post or project with no context or purpose. You’re essentially saying, “Here’s what I think, and you should care!” Spoiler: they probably won’t, unless you give them a good reason to.
What You Should Do Instead
Now that we’ve covered what not to do, let’s talk about how to craft a LinkedIn introduction that will actually get someone to respond. It’s not rocket science, but it does require a little more effort than sending a generic message.
1. Personalize Your Message
This one is non-negotiable. Personalization is key. If you’re reaching out to someone, take a few minutes to learn about them. Look at their profile. What are their interests? What’s their job title? Have they written any articles or posted anything recently that you can reference?
The more you can personalize your message, the more likely you are to get a response. Here’s an example:
“Hi [Name], I noticed your recent post on AI in healthcare, and I really appreciated your insights on how it’s transforming patient care. I’ve been following your work for a while and would love to connect to learn more about your experiences in this field.”
See the difference? This shows that you’ve done your homework and that you’re genuinely interested in what the other person has to say. It doesn’t feel like a cold message—it feels like the beginning of a conversation.
2. Be Clear About Why You’re Reaching Out
No one likes to play guessing games. Be upfront about why you’re messaging someone. Whether you want to connect because you’re in the same industry, admire their work, or are looking for advice, make that clear. People are more likely to respond if they know what you’re after.
Here’s an example:
“Hi [Name], I’m currently working in digital marketing, and I saw that you’ve successfully scaled several online businesses. I’d love to ask you a few questions about how you approach growth strategies. Would you be open to a quick chat?”
This shows that you’ve done your research, and you’re clear about what you want from the interaction. Plus, it’s respectful of the other person’s time by keeping the request short and straightforward.
3. Keep It Short and Sweet
No one has the time or patience to read a long message from someone they don’t know. Keep your introduction concise. A few sentences are enough to get your point across. Aim for around 3-4 sentences max. Any longer, and you’re risking the TL;DR response.
Here’s a great short template:
“Hi [Name], I came across your profile while researching experts in [Industry]. I’d love to connect and learn more about your thoughts on [Specific Topic].”
That’s it. You’ve stated who you are, why you’re interested, and you’ve left the door open for them to respond if they’re interested.
4. Offer Value Where You Can
The best relationships are mutually beneficial. While you’re reaching out to learn from someone or ask for advice, think about how you can offer value in return. Maybe you’ve read an article that’s relevant to their industry, or you’ve come across a tool they might find useful.
Here’s an example:
“Hi [Name], I really enjoyed your recent article on improving customer retention. I actually came across a study recently that aligns with your points on customer feedback. I’d be happy to share it if you’re interested. Let’s connect!”
By offering something of value, you show that you’re not just looking to take from the relationship—you’re willing to give, too.
5. End with a Call to Action
It’s a good idea to end your message with a clear call to action (CTA). What do you want the person to do next? Whether it’s connecting on LinkedIn, setting up a call, or replying with advice, give them a gentle nudge toward the next step.
Here’s how you could word it:
“If you’re open to it, I’d love to set up a quick 15-minute call to hear more about your experience. Looking forward to your response!”
This gives the recipient a clear action to take, and it makes it easier for them to respond.
How to Follow Up (Without Being Annoying)
Alright, you’ve sent your message, and you’re waiting for a response. What do you do if you don’t hear back?
Here’s the thing: people are busy. Just because someone hasn’t responded to your message doesn’t mean they’re ignoring you. They might have missed it, they might be swamped, or they might just not have gotten around to replying yet.
When to Follow Up
If you haven’t heard back after a week, it’s perfectly acceptable to send a polite follow-up message. Here’s a good template:
“Hi [Name], I just wanted to follow up on my previous message. I know you’re busy, but I’d still love the chance to connect if you’re available. No rush—just wanted to check in!”
This is polite, respectful, and not pushy. If you still don’t hear back after that, it’s time to move on. Don’t be the person who sends five follow-up messages. No one likes that person.
What to Do If They Don’t Respond
It happens. Sometimes people just don’t respond, and that’s okay. The best thing you can do is move on and focus your energy on connecting with others. Not every introduction will result in a meaningful connection, and that’s part of the process.
Sample LinkedIn Introduction Templates
Here are a few templates to give you a head start on crafting your LinkedIn introductions.
Template 1: Connecting for Networking
“Hi [Name], I noticed we’re both in the [Industry] space, and I’ve been following your work at [Company]. I’d love to connect and learn more about your thoughts on [Specific Topic]. Looking forward to connecting!”
Template 2: Asking for Advice
“Hi [Name], I’ve been following your journey in [Field] and admire the work you’ve done with [Company/Project]. I’m currently working on something similar and would really appreciate your advice. If you have time for a quick chat, I’d be grateful!”
Template 3: Offering Value
*“Hi [Name], I saw your recent post on [Topic], and it really resonated with me. I actually came across some research that aligns with your points and thought you might find it interesting. Would
love to connect and share!”*
Final Thoughts
Writing a LinkedIn introduction that actually gets a response isn’t as difficult as it might seem. The key is to be genuine, personalize your message, and be clear about why you’re reaching out. Avoid the mistakes of sending generic, overly formal, or pushy messages, and instead focus on building a real connection.
Put yourself in the recipient’s shoes—what would make you want to respond? That’s the mindset you should have when crafting your message. Follow these tips, and you’ll start seeing more responses in no time.
Good luck, and happy networking!
