A Guest Post by Anthony Bergs
The Machine Learning technology is already swaying the digital marketing world with its prowess. And it won’t be an exaggeration to say that marketers are on the cusp of witnessing a sweeping revolution brought through by Artificial Intelligence(AI). Some marketers are cashing in on these opportunities, while others are still struggling to hold their ground in this highly capricious market.
To make the most of the coming opportunities, you must be prepared for the changes that are going to occur in the market. Here are the ways in which Artificial Intelligence will revolutionize marketing communication in 2018?
Machine Driven Customer Communication
The communication between the brand and its users is of high importance for all brands. Marketers are constantly striving to better the communication flow between the two parties involved. Recently, with the advent of chatbots and voice-to-text communications, the market already saw a revolution. In the coming year, the customer communication is bound to take a giant leap forward. Microsoft is already planning to create a platform for multi-sensory communication, where the users can employ all their senses(that is, sight, sound, and touch) to communicate with the brand.
This new technology will drastically improve the customer conversations. It will determine what is the content of conversations that the customers want, at what time, and at what quantities. As soon as this trend falls into place, the customers will swarm through the brands which can provide this level of communications. The marketers better be ready!
Machine Driven Content
Content written by Robots is a real thing — and it is about to happen. In 2018, Artificial Intelligence is going to be involved extensively in the content creation process. In some cases, the content will also be written by AI. AI’s involvement in the content creation process will serve a lot of benefits for the marketers. The tedious yet indispensable job of research will be entirely taken up by AI. Not only that, but it can also help in editing and tracking the content once it’s written. Marketers who have created their own content will know how much of the time and costs can be saved if this happens.
Image Recognition Software
The images that are shared on the famous social media platforms are often highly insightful for the digital marketers. These images keep them updated with the trends in their target markets. However, the images that are shared on the different platforms of social media are in abundance. Much more than what the marketers can, at the moment, handle. This makes their job all the more challenging.
This is going to change in 2018 with the Image Recognition Software on Social Media. The AI-based software will:
- Automate the searching process
- Compare photos to vast image libraries
- Streamline specific insight based on the images
The insight provided by the software can be highly advantageous for the marketers. They will be able to segment the information they have about their target markets in a better way. Also, they will have much more information that will enable them to provide a better customer experience.
Conclusion
These are only the ways in which AI has permeated the marketing world. How the Machine Learning technology will interact with the lives of the general audience will also indirectly affect the market. Any marketer who isn’t ready for the AI revolution is not going to stay in the game for long. It is already quickly gaining acceptance. Very soon, it will be the norm.
Anthony Bergs is a project manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations into the strategies that he builds. He’s always open for new connections and partnerships.
