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How to Optimize ROI on Your Mobile Marketing Campaigns

Smartphones and other mobile devices are increasingly playing an essential role in our daily lives. Thus, it is no surprise that they are totally changing how customers interact with different brands. Therefore, every company should make good marketing efforts that engage mobile users to get the best results. In this guide, we’ll show you some

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Splashing Onto The Blank Canvas: Setting Up An Artistic Business

Maybe you’re someone that has an abundance of creative energy, but not necessarily the business acumen, and as such, you’ll find that marrying the two is very difficult. It in this day and age, where there’s a lot of funding for the right creative ventures, it’s important to have the combination of business acumen and

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Does Your Business Website Need To Migrate To Somewhere Sunnier Online?

Any move is risky in business. It could mean downtime and even the loss of your existing customer base with you. That’s the main reason we go above and beyond to ensure success in a physical move. Without proper planning, the entire process could backfire. But, we speak less about moving our online presence. For

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Six Clear Ways Artificial Intelligence Will Impact Business

When people hear the term “artificial intelligence,” they’d be forgiven for immediately thinking about aliens. However, what we mean is the ability for computers to perform tasks that would typically require human intelligence. So, think about how Siri on smartphones works; we ask it a question and Siri answers. We use our Alexa in the

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The Benefits Of Picking The Right Market For Small Businesses

Marketing is one of the most expensive, yet inevitable activities business owners have to plan for. To sell any product or service, you need an audience that interacts with your offers. It is usually recommendable to carve out a unique market for your products. Without a market, you simply have no business. More importantly, you

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