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Going Direct To The Source: Why It Could Save You Money

There are many costs associated with running a business, which could be saved by cutting out the middleman. Many businesses have had to reduce their operating costs lately, often by cutting jobs or reducing staff hours. By finding other ways to reduce your costs, you can keep your employees happy while also streamlining your business […]

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If You Can’t Say Anything Nice: The Right (And Wrong) Ways To Interact With Customers

Interacting with customers is something that even the most established and experienced businesses often struggle with. This is because relating to and connecting with a human being on a direct level requires entirely different skills to creating broad marketing campaigns or understanding customer trends. However, it’s something that is simply too important to ignore and

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Can You Create A Brand That Works For Your Staff And Your Clients?

Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed

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Maximising Brand Impact At Your Next Live Event

Launches, networking events, and trade shows are all live events that should make up a significant portion of an annual marketing plan. While online marketing increases visibility and reach, the occasional live appearance gives your brand the opportunity to develop some real-world legitimacy. It’s also your best chance to get face-to-face, convincing potential customers and

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