When people hear the term “artificial intelligence,” they’d be forgiven for immediately thinking about aliens. However, what we mean is the ability for computers to perform tasks that would typically require human intelligence. So, think about how Siri on smartphones works; we ask it a question and Siri answers. We use our Alexa in the […]

Have you ever tried to chase down cold leads for your business? It’s not easy. Cold leads – for those who aren’t familiar with the term – refers to a person or entity who has no idea who you are, what you do or what you’re about, but yet may have an interest. If you’re

Are you interested in starting and running a business from the comfort of your own home? Working for yourself has its benefits – you don’t have to dress nice, sit in traffic every day, or answer to management.That’s not to say that working for yourself is easy. You’ll have to dedicate your time and resources

Are you looking to expand your client base? Are you keen to take on new clients and boost profits? There are multiple ways you can go about trying to lure customers in, but not all of them will work. If you’re casting your net in the hope of landing the catch of the day in

In our data-driven world, few people are still in any doubt as to the enormous power in the hands of those who hold large volumes of data about us. Whether it’s Facebook conducting another psychological experiment on unsuspecting teenagers or an increasingly sophisticated machine-learning algorithm in the cloud functioning as the AI for your voice

When you’re up to your eyeballs in work and your business is booming, it can feel overwhelming. While you’re delighted that your work is taking off, you clearly need a little help in getting those projects completed that are going to help you focus your business goals for the next year. If all this sounds

Have you bought something recently after seeing a celebrity or public figure flaunting it on social media? With the rise of reality TV and apps like Instagram, we’re surrounded by more influencers than ever before — and they’re changing the way we shop.If you know the story behind the 2017 Fyre Festival scandal, you’ll understand

Marketing is one of the most expensive, yet inevitable activities business owners have to plan for. To sell any product or service, you need an audience that interacts with your offers. It is usually recommendable to carve out a unique market for your products. Without a market, you simply have no business. More importantly, you

For the last few years, and no doubt many years to come e-commerce has grown rapidly. If you’re an entrepreneur, it is an exciting opportunity to get in on some online selling action. Even if you have been involved in selling online before, the chances are you can always do it better, learn, and improve.