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Going It Alone: The Benefits Of Becoming Self-Employed

Lots of people choose to leave their traditional jobs and become self-employed every single year. That is a fantastic move that can present many benefits and advantages of the individual. However, there are many misconceptions out there concerning the realities. With that in mind, the information on this page should set the record straight once […]

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A Collaborative Work Space Is The Key To New Business Ideas

The old style office is becoming obsolete. The idea of sectioning off your employees with cubicles and creating a working environment where people are isolated isn’t fashionable anymore. Employers are starting to realize that collaboration between employees is the best way to push things forward. To this end, new age offices with bean bag chairs

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If You Can’t Say Anything Nice: The Right (And Wrong) Ways To Interact With Customers

Interacting with customers is something that even the most established and experienced businesses often struggle with. This is because relating to and connecting with a human being on a direct level requires entirely different skills to creating broad marketing campaigns or understanding customer trends. However, it’s something that is simply too important to ignore and

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Can You Create A Brand That Works For Your Staff And Your Clients?

Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed

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customer loyalty

Long-Term Customer Loyalty: How Can Your Business Gain It?

It doesn’t take a business guru to realize that loyal customers are the heart and soul of any successful modern company. However, acknowledging its importance is one thing, and achieving it is another altogether.Failure to accomplish this goal is one of the chief reasons why over three in every four startups fails. So, how can

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Maximising Brand Impact At Your Next Live Event

Launches, networking events, and trade shows are all live events that should make up a significant portion of an annual marketing plan. While online marketing increases visibility and reach, the occasional live appearance gives your brand the opportunity to develop some real-world legitimacy. It’s also your best chance to get face-to-face, convincing potential customers and

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lead tracking

Why Lead Tracking Should Be At The Top Of Your List Of Priorities

Gaining leads is expensive. That’s why it’s important for all professionals, freelancers, and businesses to make sure that they are actively engaged in lead tracking, a crucial component of building a robust and stable customer base. But what exactly is “lead tracking?” Essentially, it’s where you to keep tabs on all of the people who

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Making A Business You’ve Purchased Look A Part Of Your Flock

Squashing the competition can be a harsh term to use in business, but it’s a form of reality for some. Sometimes the only way to beat your closest rival in business is to buy them out. It happens all the times, from large corporations engulfing one another to small and medium-sized businesses purchasing failing companies.

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Customer Engagement

Small Businesses: How to Gain and Retain New Customers

Without customers, you don’t have a business. Every business needs loyal and regular custom to survive. So, it’s no surprise when business owners become excited by the idea of creating new custom and building new connections. However, the majority of advice out there will do nothing more than increase your social media followers and suck

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Just Graduated? Here’s How To Get Started As A Freelancer!

There are millions of freelancers across the globe, all of whom chose the freelance life for one reason: freedom. Being a freelancer gives you the freedom to work from anywhere at any time, making it easier to fit your work around your lifestyle and other commitments. Freelancing can be a fantastic career choice; there’s no

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