It’s more important than ever that marketing budgets are spent wisely. Companies must understand what marketing spend is driving new customers to the brand versus promotional campaigns that are falling on deaf ears.While creative people such as marketers don’t necessarily enjoy looking at data or analytics, it is vital to receive feedback to confirm whether […]
Data Analytics and Marketing: Can They Work Together Nicely? Read More »
How you interact with your customers across all platforms, like your website or app, has a lasting impact on the customer’s impressions about your brand.If the outcome of your interaction is positive, the chances are that you will enjoy profitable relationships with them; otherwise, you will lose them to your competitors.Enhancing digital experience for your
Digital Experience Metadata [And Why It’s Cooler Than You Think] Read More »
Working in digital marketing can be exciting, challenging and best of all, in-demand. Most businesses rely on some form of digital marketing today to help grow their business. Digital marketing can take you to a wide range of sectors, as well as agencies and the freelance route. With so many options, it could be a pretty
The Skills You Need For A Career In Digital Marketing Read More »
