Influencers have a broad audience, and partnering with smaller influencers allows you to reach thousands of potential users. Influencers in your niche are also likely to be interested in your app. This means they’ll be more likely to recommend your product or service to their audience than someone from a general audience. Influencer apps offer […]
What Are the Advantages of Using an Influencer App? Read More »
Lead generation is a crucial stage in converting a cold audience into customers. Sales and marketing departments are tasked with generating leads, but that begs the question: which department has more claim to lead generation? Beyond that, how effective are the departments in generating leads? Should brands assign lead generation to either sales or marketing
Is Lead Generation More Related To Sales Or To Marketing? Read More »
Virtual meetings have become almost normative since the outbreak of the pandemic. Traditionally, having in-person boardroom meetings was the preferred way of conducting business. However, after the outbreak of the COVID-19 pandemic, meetings shifted from the physical to the online space. As a result, your employees and other stakeholders in your business were protected from
6 Tips To Host A Successful Virtual Event For Every Team Read More »
There are times when it’s easy to find a talented individual to fill a job post. There are many more times, however, that there seems to be a lack of qualified candidates. This can be because the current job market is employer-driven rather than candidate-driven. It can also be because your recruitment campaigns aren’t as
How to Develop a Successful Recruitment Campaign Read More »
Marketing has become a business necessity if you want to remain competitive, as well as grow your audience, sales, and revenue. However, it’s not an easy job to do. The marketing landscape is constantly evolving and changing to meet the market and consumer demands. You can choose to build an in-house marketing team or hire
6 Signs It’s Time To Hire A B2B Marketing Agency Read More »
Forget what anyone tells you about what you can and should have achieved during 2020; the truth is that just getting through this tragic, confusing and tiring year is no small achievement. At this late stage of the year there are still so many questions left unanswered, but the development of a number of vaccines
Post-Pandemic Startup Tips So You Can Start Planning Now Read More »
Whoever thought of the idea of creating protein powder is probably worth a lot of money right now. The world of health supplements is bigger than it’s ever been, with so many different supplements available for the public to buy. It’s a massive industry, but could you come up with the next big health supplement?
Could You Make Money Developing The Next Big Health Supplement? Read More »
Anyone who has been to a trade show knows that the trade stand giveaway can be very important. You usually end up with a bag loaded with freebies, from the classic pen with a logo stamped on it, to branded snacks. You know you need some kind of freebie for your brand, but you also
Six Ways To Master The Trade Show Giveaway Read More »
Marketing can make all the difference to companies looking to increase sales and attract new customers. The difficulty lies in getting marketing campaigns right. To succeed, you have to be able to connect with clients who have a genuine interest in your products and services and to encourage them to take the next step. If
Connecting With The Right Customers: Tips For A Targeted Marketing Strategy Read More »
When it comes to conducting business online, there are actually a lot of mistakes that your business can make. If you’re new to doing business online or you want to make sure you build a strong, positive presence for your business, then making sure you do it right is key. Below, we’ll take a look at
The Biggest Online Mistakes Your Business Can Make Read More »
