Lead generation is a crucial stage in converting a cold audience into customers. Sales and marketing departments are tasked with generating leads, but that begs the question: which department has more claim to lead generation? Beyond that, how effective are the departments in generating leads? Should brands assign lead generation to either sales or marketing […]
Is Lead Generation More Related To Sales Or To Marketing? Read More »
The days of companies relying only on printed media for reaching out to their customers have long since passed. Newspaper bylines and online press release websites are no longer the only means by which brands and businesses can market themselves.The best practice for targeting B2B audiences is to find out what is popular and in demand.
4 Effective Strategies to Target B2B Audiences Read More »
Perhaps you’re making a shift to a new market, or you have some experience in working with customers but targeting business owners and decision-makers is a new experience. What do you need to know? First of all: that B2B customers and clients are a whole different beast and that you should change your strategies when
How B2B Clients Differ From Consumers Read More »
