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Is Lead Generation More Related To Sales Or To Marketing?

Lead generation is a crucial stage in converting a cold audience into customers. Sales and marketing departments are tasked with generating leads, but that begs the question: which department has more claim to lead generation? Beyond that, how effective are the departments in generating leads? Should brands assign lead generation to either sales or marketing […]

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5 Digital Advertising Channels to Try in 2022

With so many options, where should you advertise? Everyone might be advertising on Facebook and you might have heard that TikTok ads also have a very promising future. But in order to choose the right advertising channel, you have to understand what they’re all about. That’s why today we explore 5 digital advertising channels worth

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