Are you a freelancer that’s looking to further your career?Naturally, the world of freelancing is super competitive as there are many different people out there offering the same services as you. So, it becomes a battle between you and everyone else, trying to fight for the most exposure possible. You really have to push yourself […]
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Whenever a business gets into a market, they tend to find themselves in a position relative to other businesses that can help them better make decisions. For instance, one business might be playing second fiddle but offering strong competition to the dominant force in the market, whereas another might find themselves within a niche that
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Prospective customers and clients often take a matter of seconds to make a judgement about a brand. As a business owner, it’s crucial to create a positive impression and ensure your customers have the right perception of your company. If you’re keen to give your business a more professional edge, here are some tips to
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Your brand is important. It’s what sets you apart from your competitors. It shows your clients and customers what you stand for, and your beliefs and values. It’s crucial to get it right.There are three core components that you can use as a blueprint for your brand strategy.Purpose: Why are you in business? What are
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Of all the e-commerce megatrends over the past few years, CBD has to be one of the biggest. It combined with laws passed on CBD to give online sellers limitless potential. The popularity of CBD has skyrocketed in the US and abroad, facilitated by the Farm Bill HR 2, which created a spike in CBD
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Businesses, of all kinds, must take their time to assess what the right strategy is in a whole host of directions. From ensuring their HR policy is up to snuff, to making sure that your payroll systems are flawless, it’s essential for companies to understand which direction they hope to follow and to do so
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When it comes to marketing, there is no denying that campaigns have changed a lot over the years. Mostly in the techniques that marketers are using but also in the complexity of the actual campaign itself and the medium used. Thanks to the internet, it is easier than ever to reach many more people, but
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How you interact with your customers across all platforms, like your website or app, has a lasting impact on the customer’s impressions about your brand.If the outcome of your interaction is positive, the chances are that you will enjoy profitable relationships with them; otherwise, you will lose them to your competitors.Enhancing digital experience for your
Digital Experience Metadata [And Why It’s Cooler Than You Think] Read More »
When you are trying to get a new business off the ground, it’s important that you invest in marketing. However, you only have a limited amount of startup money, so you need to spend it where it counts. A lot of new businesses run into trouble because they pour money into marketing strategies that are
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Very few companies appeal to everyone. Even those with a relatively wide audience focus on a significantly smaller target market. Everything that they do when it comes to marketing, product launches, branding, and products offered is with their target audience in mind. If you can give people what they want, you are substantially more likely
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