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Mastering the Follow-Up – Real Estate Phone Call Best Practices

Follow-up is key to maintaining and strengthening connections with leads. By sending them value-added information regularly, you keep your brand in mind for future sales.Be prepared to address objections, and remember to stay professional and courteous. If they decline, send a breakup email to remove them from your follow-up list.Be PreparedDuring real estate calls, be prepared […]

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Is Lead Generation More Related To Sales Or To Marketing?

Lead generation is a crucial stage in converting a cold audience into customers. Sales and marketing departments are tasked with generating leads, but that begs the question: which department has more claim to lead generation? Beyond that, how effective are the departments in generating leads? Should brands assign lead generation to either sales or marketing

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How Can Companies Be Sure Who Their Customers Are?

When offering services through a web app or a mobile app, it’s difficult to know who you’re dealing with on the other end. Companies understand that people are reluctant to give out much information about themselves, especially if they’re new to the brand and haven’t formed much trust in it yet. Therefore, while companies would

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