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The Modern Workplace: What Are the Best Practices for Working Remotely?

As we get deeper and deeper into the Digital Age, more businesses are moving towards remote employees. Not only does it allow more flexibility for workers, but it also allows companies to leverage global talent and expertise. Broadband and VPN technology mean that the days when everyone needed to be in the same place at […]

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Things To Think About When Building Your Brand Strategy

Your brand is important. It’s what sets you apart from your competitors. It shows your clients and customers what you stand for, and your beliefs and values. It’s crucial to get it right.There are three core components that you can use as a blueprint for your brand strategy.Purpose: Why are you in business? What are

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4 Ways To Back Up Your Marketing Campaign

When it comes to marketing, there is no denying that campaigns have changed a lot over the years. Mostly in the techniques that marketers are using but also in the complexity of the actual campaign itself and the medium used. Thanks to the internet, it is easier than ever to reach many more people, but

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What Is The Key To Becoming An Influencer?

It seems that now for anybody that wants to run a successful business or to make significant inroads in their industry, they’ve got to become an influencer of sorts. While influencing, on the surface, can be all about celebrity endorsements, in fact, social media influencers can be a great way to build up your brand,

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