crisis management

future of PR

How PR Agencies Can Use Data for Improved Performance

The integration of data into PR has unlocked opportunities, enabling agencies to craft campaigns that are precise, measurable, and deeply impactful.

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autocratic leadership

5 Essential Soft Skills for Effective Leadership in Crisis Management

Crises or disasters can and likely will occur in any business or industry. No matter the size and type of a business-related crisis, proper management is crucial in guiding the company through it. Management involves appropriately addressing the issue, controlling damage, and preventing future concerns. Handling a critical event requires multifaceted approaches from qualified leaders.

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