customer loyalty

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Improving Business Communication in Your Firm

Communication refers to exchanging a message between the sender and the receiver. The communication process involves sender, receiver, channel or medium of communication, the message itself, and the feedback—the process involved in encoding and decoding. Encoding produces the message, and the sender carries it out. On the other hand, decoding involves listening and understanding the […]

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How Does B2B Content Marketing Affect Business Growth?

B2B content marketing is a strategic approach for creating and developing valuable content. It focuses on delivering relevant and consistent content that attracts and retains a definite audience. Ultimately, the strategy strives to drive profitable customer action.  The need for high-quality insights in developing and marketing thought leadership is constant for B2B firms. Although this

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How Easy Really Is It To Start An Online Business?

Although it may seem like strange times in the wider world, there’s actually never been a better time to set up an online business. Working in this way is the dream for many of us – being able to work from any location, and at times that support our other responsibilities and goals in life.

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Top Signs It’s Time to Expand Your Business

If you’re thinking about expansion then, firstly, congratulations! It’s a big deal to get through your first few years of business, and you deserve to celebrate that. But don’t take the plunge into expanding until you know if it’s the right time or not. These signs will help you decide either way. You’re Run Off

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Overlooked Aspects of Customer Service that Pay Off

Having loyal customers is a very good indicator that you have a popular business that stands a very good chance of becoming a big success in the future, but before you can have a loyal following, you need to turn one-time customers into regulars. One of the most effective ways of convincing them to come

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