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How B2B Clients Differ From Consumers

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Perhaps you’re making a shift to a new market, or you have some experience in working with customers but targeting business owners and decision-makers is a new experience. What do you need to know? First of all: that B2B customers and clients are a whole different beast and that you should change your strategies when […]

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Steps In Creating A New Product For Your Business

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Creating a new product can make or break your business. That’s why you should have a good product development process which is suitable for the nature of your business and your management style. However, many entrepreneurs usually get stuck on ideation because they wait for the perfect product idea that would undoubtedly sell. So, how

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