email marketing

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6 Creative Direct Mail Marketing Ideas

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In today’s world of digital advertising and email marketing, one might think direct mail has taken a back seat, but it is still in the driver’s seat and is an effective marketing tool. Direct mail provides a tangible means for achieving business to consumer (B2C) and business to business (B2B) selling. New twists on an […]

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Marketing Automation? 3 Things You Need to Get Right

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Think about it. You are running multiple campaigns across various platforms – from social media to traditional media. You are involved in email marketing, surveys, website tracking, monitoring consumer behavior, and fashioning new ways to persuade customers. On top of that, you have to deal with competitors who are fighting tooth and nail to keep

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