lead-generation

How to Create a Content Marketing Strategy That Drives Business Growth

Content marketing has become a fundamental element for business progress in our digital world. In fact, according to 74% of businesses, content marketing increases lead generation and leads to business growth. However, the process is not only about generating content; it involves planning and creating an approach that matches your company’s objectives, connects to the

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Improving Lead Generation In Competitive Markets

Key Takeaways:Is your lead generation strategy drowning in a sea of competition? Are you tired of shouting into the void, only to see your ideal customers flock to your competitors? It’s time to stop blending in and start standing out. That said, this guide won’t just diagnose the problem, it will provide a roadmap to success.

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The Importance of Content Marketing for Law Firms

When done right, content marketing can help your law firm thrive. This type of marketing is about more than just ramming keywords down people’s throats (that’s called “keyword stuffing,” and it’s frowned upon). It’s about creating valuable content to generate and convert new clients. It’s about becoming their guide. Boosts Website Traffic When it comes

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Is Lead Generation More Related To Sales Or To Marketing?

Lead generation is a crucial stage in converting a cold audience into customers. Sales and marketing departments are tasked with generating leads, but that begs the question: which department has more claim to lead generation? Beyond that, how effective are the departments in generating leads? Should brands assign lead generation to either sales or marketing

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