lead-generation

How to Create a Content Marketing Strategy That Drives Business Growth

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Content marketing has become a fundamental element for business progress in our digital world. In fact, according to 74% of businesses, content marketing increases lead generation and leads to business growth. However, the process is not only about generating content; it involves planning and creating an approach that matches your company’s objectives, connects to the […]

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Effective B2B Demand Generation Strategies

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In the rapidly evolving landscape of B2B marketing, demand generation has emerged as a cornerstone for achieving sustained business growth. With the advent of advanced digital marketing techniques and the increasing dominance of connected TV advertising, companies have unprecedented opportunities to engage and convert their target audiences. This article explores effective B2B demand generation strategies,

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Improving Lead Generation In Competitive Markets

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Key Takeaways:Is your lead generation strategy drowning in a sea of competition? Are you tired of shouting into the void, only to see your ideal customers flock to your competitors? It’s time to stop blending in and start standing out. That said, this guide won’t just diagnose the problem, it will provide a roadmap to success.

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The Importance of Content Marketing for Law Firms

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When done right, content marketing can help your law firm thrive. This type of marketing is about more than just ramming keywords down people’s throats (that’s called “keyword stuffing,” and it’s frowned upon). It’s about creating valuable content to generate and convert new clients. It’s about becoming their guide. Boosts Website Traffic When it comes

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Is Lead Generation More Related To Sales Or To Marketing?

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Lead generation is a crucial stage in converting a cold audience into customers. Sales and marketing departments are tasked with generating leads, but that begs the question: which department has more claim to lead generation? Beyond that, how effective are the departments in generating leads? Should brands assign lead generation to either sales or marketing

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4 Effective Strategies to Target B2B Audiences

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The days of companies relying only on printed media for reaching out to their customers have long since passed. Newspaper bylines and online press release websites are no longer the only means by which brands and businesses can market themselves.The best practice for targeting B2B audiences is to find out what is popular and in demand.

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7 Unique Ways to Generate More Business

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“Changes in this world are happening very quickly. Big may not beat the small anymore; rather, fast will be beating the slow.” This quote by Rupert Murdoch really highlights the need to be proactive in business. There’s a dawning realization that markets are changing and, as a result, a business must find new ways to access

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Tips To Generate High Quality Leads

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If you’re going to generate sales, you need leads, whether you’re a service provider or a retail store. However, not all leads convert into customers. Some leads have a better chance of turning into paying customers than others. Generating leads will cost your company money, so you need an effective strategy that focusses on maximizing

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How To Generate More Leads Online

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Leads are something that you want in business because they can hopefully turn into a sale, and when you start generating more leads, it equals a greater profit for your business. Generating these leads takes time and knowledge in order to figure out what is the most effective in getting more interest in your business.

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What’s Relevant in Digital Marketing for the Coming Year?

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Digital marketing evolves over time. To keep up, it’s necessary to evolve with it or get left behind. Sometimes, this leads to entirely new practices or marketing methods being invented. Other times, existing ones are refined or taken to the next level. Let’s look at what’s becoming relevant for the coming year in digital marketing.

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