Lead generation is a crucial stage in converting a cold audience into customers. Sales and marketing departments are tasked with generating leads, but that begs the question: which department has more claim to lead generation? Beyond that, how effective are the departments in generating leads? Should brands assign lead generation to either sales or marketing […]
Is Lead Generation More Related To Sales Or To Marketing? Read More »
The days of companies relying only on printed media for reaching out to their customers have long since passed. Newspaper bylines and online press release websites are no longer the only means by which brands and businesses can market themselves.The best practice for targeting B2B audiences is to find out what is popular and in demand.
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“Changes in this world are happening very quickly. Big may not beat the small anymore; rather, fast will be beating the slow.” This quote by Rupert Murdoch really highlights the need to be proactive in business. There’s a dawning realization that markets are changing and, as a result, a business must find new ways to access
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If you’re going to generate sales, you need leads, whether you’re a service provider or a retail store. However, not all leads convert into customers. Some leads have a better chance of turning into paying customers than others. Generating leads will cost your company money, so you need an effective strategy that focusses on maximizing
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Leads are something that you want in business because they can hopefully turn into a sale, and when you start generating more leads, it equals a greater profit for your business. Generating these leads takes time and knowledge in order to figure out what is the most effective in getting more interest in your business.
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Digital marketing evolves over time. To keep up, it’s necessary to evolve with it or get left behind. Sometimes, this leads to entirely new practices or marketing methods being invented. Other times, existing ones are refined or taken to the next level. Let’s look at what’s becoming relevant for the coming year in digital marketing.
What’s Relevant in Digital Marketing for the Coming Year? Read More »
