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Social Selling: A Guide to Taking Advantage of the New Customer Journey

The concept of social selling has become increasingly popular in recent years, and for good reason. With ever-evolving customer journeys, an effective social selling strategy is key to success in today’s digital world. This article will provide an overview of what social selling is, how it can be used effectively, and provide strategies for taking […]

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How B2B Clients Differ From Consumers

Perhaps you’re making a shift to a new market, or you have some experience in working with customers but targeting business owners and decision-makers is a new experience. What do you need to know? First of all: that B2B customers and clients are a whole different beast and that you should change your strategies when

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Identifying Your Career Goals

It’s better to start the process of identifying your career goals early, to create choices and opportunity to prepare. Here are 4 steps to do this.

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The Basics of Job Hunting (Part One)

It is that time of the year when a lot of us will be going through annual evaluations at our workplaces. There will possibly be some increments and some disappointments. Most of us tend to reflect on our current situation around the New Year and many of us have “changing jobs” as one of our

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Affordable Ways To Get Your Startup Off The Ground

Don’t let a low budget put you off setting up your own business. There are economical ways you can get on the market as long as you have the know-how. Here is some basic advice to help you get started. Define your productPay attention to detail when creating your brand. Decide on a clear representation of

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