marketing

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Tips For Building Authenticity in Your Branding

In the digital era, it’s safe to say that consumers are growing more fickle. Heck, they can afford to. With so many brands to choose from and all of them just as instantly accessible online, it should surprise no one that businesses of all shapes and sizes grapple with the logistics of securing their loyalty […]

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More Than The Demographic: Are There Any New Marketing Methods To Try?

These days there is no better way to waste your budget than to try every marketing component out there. Marketing is essential, but it can be viewed as a necessary evil. Trying to find a new approach to marketing is very much like trying to reinvent the wheel. So what is the solution? And are

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3 Ways To Show Frugality As A Small Business Owner

If you had all the money in the world, the topic of frugality wouldn’t matter to you. You could spend what you wanted, when you wanted, and on what you wanted. Unfortunately, it’s important to be realistic. As is the case with many business owners, you will be keen to save money where you can, as

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Finding A Niche To Launch Your Startup

  If you ask any new freelancer what industry they have chosen to specialize in, most will say blogging, marketing, accountancy or social media management. These fields are saturated with newbie entrepreneurs yearning to say goodbye to lining the pockets of fat cats, in an effort to go it alone and make a name for

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Why doctors and dentists need to use SEO?

For anyone running a medical-based business – such as a doctor or a dentist – it’s vital you are visible. While medical care might be a noble aim to provide as your professional service, you do have competition. Much like anything else in life, people will hire the business that is A) cheapest and B)

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4 Things to know about advertising for big brands or organizations

Ads mean a lot to brands. The benefits of having a good ad can lead to increased sales, reduced indulgence with intermediaries, and it is an excellent way to expand your market. When creating brands, you must learn how to do it properly. Typically, big brands set apart a lot of money, ranging up to

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5 ways your business needs to be using Instagram

Since its inception in 2010 Instagram has exploded. 9 years on and Instagram has an incredible 1 billion active accounts logging in, posting, liking and commenting on posts. Put this into context, Instagram is part of 1 out 7 people’s monthly life. If you’re not already using Instagram then you need to be, if you

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How To Make The Internet Do Your Promotion For Your Medical Practice

Pretty much every business is online these days. Be it just through a website or Facebook groups it’s rare to find someone who doesn’t have an internet presence at all. But there’s little point of having a website and social media accounts if they are not doing anything for you. So it’s important to make

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Forget To Do These Crucial Business Tasks At Your Peril!

Essential. That is what some tasks are when you run a business. In fact, if you forget them, you could be putting your company and its long term success in serious jeopardy! Happily, you will find a guide to the most important of these sorts of tasks below. Just keep reading to find out what

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