marketing

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5 Tips for A Successful Catering Business

Gone are the days when hospitality graduates had to look for employment in the food and hotel once they were done with school. Today they have many job opportunities, including running their own catering business. With more organizations outsourcing food from catering companies for their events, a catering business can succeed if well run. There […]

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A Guide to Using Budget Web & Mobile Marketing Ideas To Compete Against Your Bigger Rivals

Few would question the tremendous benefits the web, computers and tech have brought to the world of marketing and advertising. Where once-prospective advertisers were largely limited to projecting their message via traditional media such as TV, radio, print and billboards, today there is an almost limitless number of ways for firms to get creative and

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Startup Management: How to Realise Your Potential

As a startup, realising your potential can feel like an overwhelming task due to the sheer volume of competition in any given industry. For example, in the world of eCommerce, the number of ambitious entrepreneurs trying to push for success can make the overall industry feel oversaturated. However, those that learn to realise their potential

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A Guide to Hosting a Business Launch Party

Starting a new business is a very brave thing to do, and not everyone is up to the challenge. If you are an individual who has decided to have faith in your business idea and establish a new start-up company, this is a fantastic reason to celebrate. Not only should the hard work of you

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5 Things Your Kids Can Teach You About Marketing

If you think marketing needs to be technical and sophisticated, think again. At root, it’s all about reaching out emotionally and pulling at people’s heartstrings. There’s nothing complicated about it.  In this post, we take a look at some of the things that your children – yes, yours – can teach you about marketing.  Be

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Everything You Need To Know About Branding For Freelancers

Are you a freelancer that’s looking to further your career?Naturally, the world of freelancing is super competitive as there are many different people out there offering the same services as you. So, it becomes a battle between you and everyone else, trying to fight for the most exposure possible. You really have to push yourself

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The Importance Of Establishing A Positive Reputation For Your Business Online

For both a small business just starting or a large corporation that has been running for years, their reputation is the single most important aspect of the business. It can help to increase a company’s profit and build higher levels of trust, which is essential for attracting new clients.Having a good, strong positive reputation is attractive

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Essential Things to Know When Starting a Drop Shipping Business

Starting a dropshipping business can be an excellent way for budding entrepreneurs to step into the realm of running a business without a lot of the hassles, but it can still be a daunting journey. Here are some things to consider before you get started. What is Drop Shipping?Dropshipping is a business model in which the

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