marketing

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Connecting With The Right Customers: Tips For A Targeted Marketing Strategy

Marketing can make all the difference to companies looking to increase sales and attract new customers. The difficulty lies in getting marketing campaigns right. To succeed, you have to be able to connect with clients who have a genuine interest in your products and services and to encourage them to take the next step. If […]

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Help! The One Word That Will Grow Your Business

As a business owner, you obviously want to reach new heights of success with your business. When you experience growth, you will have more money to spend on the needs of your business, more credibility because of the efforts you will have put in to secure growth, and a greater foothold in the market to help

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How Can Your Business Adapt To The Coronavirus Lockdown?

Businesses across the world are feeling the pressure of the coronavirus lockdown. None of us were prepared for these times, and we are now striving to turn these challenges into opportunities. We have had to learn new methods and new skills, and use new tools to keep our businesses going. Who would have thought that

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Where Should New Businesses Spend Their Marketing Budget In 2020

When you are trying to get a new business off the ground, it’s important that you invest in marketing. However, you only have a limited amount of startup money, so you need to spend it where it counts. A lot of new businesses run into trouble because they pour money into marketing strategies that are

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Getting To Know Your Target Market

Very few companies appeal to everyone. Even those with a relatively wide audience focus on a significantly smaller target market. Everything that they do when it comes to marketing, product launches, branding, and products offered is with their target audience in mind. If you can give people what they want, you are substantially more likely

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Simple Strategies That Will Increase Your Sales

Want more sales for your business? Well, they aren’t just going to flock to you. In fact, you will have to work hard for them. The good news, however, is that the strategies that will get you more sales are pretty simple to grasp. Just read on to find out what they are.  Make sure

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8 Dangerous Mistakes Business Owners Are Making in 2020

As you run your business, you will not achieve success without experiencing missteps, mishaps, or mistakes. Even though you will experience challenges along the way, your success depends on the decisions you make.You need to identify your errors early, learn from them, and ensure that they do not happen again. To be an effective business

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Can You Set Up Easy Side Businesses?

Everyone is always so focused on setting up a full-blown business, but what about all of you who already have that and are looking to take on something else? Once you get that hunger and fuel for money, the business you have might not sometimes be enough. There’s always money to be made with your

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4 Reasons Why It Pays to Do Some Unconventional Marketing

If you run any sort of business these days, You are faced by an interesting scenario: on the one hand, there are more resources and channels available now than ever before to help you make a success of your endeavour, but on the other hand, it’s also more necessary than ever before to have a

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