marketing

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4 Functions Small Businesses Should Consider Outsourcing

Small businesses and start-ups work diligently to cover all bases and deliver the best product or service that they can. Although owners may want to have complete control over all business functions, sometimes it can be to the detriment of the company. When limited staff are spread too thin to take care of tasks, some areas […]

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4 Ways To Back Up Your Marketing Campaign

When it comes to marketing, there is no denying that campaigns have changed a lot over the years. Mostly in the techniques that marketers are using but also in the complexity of the actual campaign itself and the medium used. Thanks to the internet, it is easier than ever to reach many more people, but

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Data Analytics and Marketing: Can They Work Together Nicely?

It’s more important than ever that marketing budgets are spent wisely. Companies must understand what marketing spend is driving new customers to the brand versus promotional campaigns that are falling on deaf ears.While creative people such as marketers don’t necessarily enjoy looking at data or analytics, it is vital to receive feedback to confirm whether

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Escaping The Pitfalls Of Entrepreneurship

Going it alone professionally is one of the most terrifying decisions you will ever make, but it can also be one of the most life-affirming. Taking that atom of an idea and turning it into money-making reality takes courage. You will wave goodbye to your office colleagues, your promotion prospects, and your regular wage in

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Technology and Trade Shows: 3 Ways to Drive Traffic to Your Booth

Did you realize that trade shows are the second-largest source of business to business revenue in the United States? When done correctly, a trade show booth can help your business garner great leads.  While a great trade show booth design is essential, you will need more than great graphics to land more customers. In most

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Drop Cowboy Infographic

Drop Cowboy is a service that provides ringless voicemail and text messaging services for businesses. You can engage with your customers directly and personally with messages that are sent straight to their phones. Ringless Voicemails are a highly effective way of delivering a message to your customers, and it’s also non-intrusive. It uses a server

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Connecting With The Right Customers: Tips For A Targeted Marketing Strategy

Marketing can make all the difference to companies looking to increase sales and attract new customers. The difficulty lies in getting marketing campaigns right. To succeed, you have to be able to connect with clients who have a genuine interest in your products and services and to encourage them to take the next step. If

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Help! The One Word That Will Grow Your Business

As a business owner, you obviously want to reach new heights of success with your business. When you experience growth, you will have more money to spend on the needs of your business, more credibility because of the efforts you will have put in to secure growth, and a greater foothold in the market to help

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