Relatability

Why Adding Sound Buttons to Memes Appeals to Younger Audiences?

Memes have become a big part of internet culture, especially for younger audiences who share them daily on social media platforms. But memes have evolved from simple images with captions to animated, video, and now, sound-enhanced formats. Adding sound buttons to memes is the latest trend, making these short, funny, and relatable pieces of content […]

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referent power

Referent Power: All You Need to Know (With Examples)

Referent power emerges from the respect, admiration, and loyalty that others have towards you, making it both powerful and challenging to cultivate.

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lifestyle influencer

Most Lifestyle ‘Influencers’ are Frauds. Here’s Why

I delve into why most lifestyle influencers are frauds, dissecting the various ways they mislead their followers and the implications of this on society.

Most Lifestyle ‘Influencers’ are Frauds. Here’s Why Read More »

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