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3 Benefits of Using an Influencer to Market Your Business

Social media influencing is a dominant new trend in marketing and brand outreach. Influencers draw countless customers towards businesses and brands with reviews of their products and services and honest interactions with their would-be customer base. Customers see them as more authentic and credible in their recommendations than the traditional celebrity spokespeople and television actors […]

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sales parity

Why ‘Parity’ is Key during a Sales Meeting

Parity is when you behave and feel on a level with somebody else – and this could be a valuable tactic to present yourself confidently and share the value you can bring to a potential customer during a sales meeting. The classic imagery of a sales meeting is of the newbie salesperson nervously clutching their briefcase whilst being led into a room full of

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