sales

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3 Benefits of Using an Influencer to Market Your Business

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Social media influencing is a dominant new trend in marketing and brand outreach. Influencers draw countless customers towards businesses and brands with reviews of their products and services and honest interactions with their would-be customer base. Customers see them as more authentic and credible in their recommendations than the traditional celebrity spokespeople and television actors […]

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How Can You Make Customer Experience With Less Hassle?

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You would think that because you have something to offer consumers, that they would immediately afford you a little bit of patience. Consumers are not robots, so of course, they can express the quality of patience, but why should they? Do you really offer them something that nobody else does? It may be similar but

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sales parity

Why ‘Parity’ is Key during a Sales Meeting

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Parity is when you behave and feel on a level with somebody else – and this could be a valuable tactic to present yourself confidently and share the value you can bring to a potential customer during a sales meeting. The classic imagery of a sales meeting is of the newbie salesperson nervously clutching their briefcase whilst being led into a room full of

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