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How could brands react as Apple’s privacy changes hamper online advertising?

Since their privacy changes in 2021, Apple boasts that their new features help users control and monitor apps’ use of their data. This update is particularly significant for online advertising because in terms of smartphones, Apple iOS takes up  13% of global market share. But what does this mean for online advertising? Read on to find out.

How could brands react as Apple’s privacy changes hamper online advertising? Read More »

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