Managing a reputation in the digital age can be a marketer’s nightmare. Sometimes, despite a company’s best efforts, an unfortunate situation occurs and causes seemingly irreparable damage. So, what do you do after your brand is “canceled” or you’ve become the meme of the week?Here’s how to rebuild your business’s online reputation after a mistake. Have […]
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Very few companies appeal to everyone. Even those with a relatively wide audience focus on a significantly smaller target market. Everything that they do when it comes to marketing, product launches, branding, and products offered is with their target audience in mind. If you can give people what they want, you are substantially more likely
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Working in digital marketing can be exciting, challenging and best of all, in-demand. Most businesses rely on some form of digital marketing today to help grow their business. Digital marketing can take you to a wide range of sectors, as well as agencies and the freelance route. With so many options, it could be a pretty
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