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Elevate Your Brand: The Importance of a Service Website in the Digital Age

The convenience of accessing information about your services at any time cannot be underestimated. Today’s consumers are more likely to research online before purchasing. Studies show that 81% of people research online before buying a product or service. By providing detailed information about your services, customer testimonials, and an easy way to contact you, your […]

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iceberg of ignorance

The Iceberg of Ignorance: A Guidebook for Leaders

In 1989, Sidney Yoshida introduced a concept that forever changed the way organizations understand their operations and information: the “Iceberg of Ignorance.”

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