transparency

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What Should You Know About CCPA Regulation?

California just passed a new law known as the California Consumer Privacy Act, or CCPA. This set of laws has been hailed as a win for consumers because now they can easily access information about them that has been collected and sold. While this is great for consumers, it can be tough for businesses as […]

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Five tips for publishers to uplift yield

Modern technology capabilities provide publishers with different options to improve their inventory monetization. In this article, we are highlighting five ways to gain revenue from publishing activity at the maximum. These five practical tips might seem simple and obvious, however, the reality shows that there are still many market players who neglect them. So the

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Transparency & Honesty: 3 Examples of Why They Matter in Business

In business, as in kindergarten, honesty really is the best policy. Deceiving a buyer just to make a sale might work in the short term, but in time your company and operating model will prove just as flimsy as your integrity.Instead, by being transparent and forthright in all dealings, you will cultivate a more loyal

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Book Review – The Naked Corporation: How the Age of Transparency Will Revolutionize Business

The main thrust of this title is to show us that the technology and the Internet is exposing the shenanigans of corporations more than ever before. Web2.0 and social media technologies allows information to flow almost unimpeded through viral channels, and can stem from valued customers, pissed off employees and corporate terrorists alike. Although it’s

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