value proposition

Top Tips to Ensure Higher Closing Rates

One of the most significant components of a successful sales process is the proposal. Modern sales proposals are no longer just simple documents outlining prices and terms.

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Business Model Canvas

15 Big Reasons not to Use the Business Model Canvas

Despite its widespread use, there are several reasons why relying solely on the Business Model Canvas might not be the best approach for all businesses.

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How Does B2B Content Marketing Affect Business Growth?

B2B content marketing is a strategic approach for creating and developing valuable content. It focuses on delivering relevant and consistent content that attracts and retains a definite audience. Ultimately, the strategy strives to drive profitable customer action.  The need for high-quality insights in developing and marketing thought leadership is constant for B2B firms. Although this

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