To succeed with affiliate marketing, you need the right tools and the right strategy. The two go hand-in-hand. Affiliate marketers have many tools at their disposal to create, track and improve their strategies and campaigns. The top affiliate marketing tools of 2020 include:
Landing Page Builders
If you’re just getting started with an affiliate campaign, a landing page builder is an invaluable tool. These tools take the guesswork out of creating landing pages for the offers you’re promoting.
Many landing page builders have drag-and-drop function and pre-made templates to help you create your pages quickly and efficiently without sacrificing function or professionalism. Unless you’re a programmer or have experience with web design, using a landing page builder will save you valuable time.
There are many free landing page builders out there, from Wix to Instapage, Landingi and WordPress plug-ins. These platforms can help you create professional, high-converting landing pages quickly and easily without you having to write a single line of code.
In the long-run, it’s a benefit to you and your business to learn how to code so that you can create custom pages by investing nothing more than your time. However, when you’re just getting started, landing page builders are a great option.
Tracking Tools
Tracking is one of the most important aspects of affiliate marketing. If you cannot measure your results, you cannot know if your strategy is working. If you don’t pay attention to your stats, you will lose sight of your return on investment (ROI).
If you want to reach your goals, you have to be able to track your performance. Tools like the conversion tracking software from Adsbridge will help you keep an eye on your conversions, so you can change your strategy when necessary.
Conversion tracking is just one piece of the puzzle, although arguably one of the most important. Other important metrics to track include:
- Traffic
- Leads
- Calls
- Ad performance
- Bounce rate
- Visitor location
Tracking tools not only help you gauge your performance, but they also help you make better decisions when it comes to marketing and content.
Content and Copy Tools
Content and copy are both essential in the world of affiliate marketing. Your copy needs to be compelling and persuasive. Your blog posts need to be informative, relevant and valuable. Content and copy are the backbones of affiliate marketing.
There is no magic formula or automated tool to help with this process. However, there are platforms and tools at your disposal that can help you produce the best copy and content.
Grammarly and Hemingway are two affordable tools you can use to produce content that’s error-free, grammatically-correct and easy for your readers to digest. Hemingway provides information on the content’s reading level and sentence complexity. If you have too many sentences that are hard to read, Hemingway will let you know. Grammarly will find errors in your writing that can be fixed with the click of a button.
Whether you hire content creators or create it yourself, these tools can help ensure that your pages and posts are up to your standards and optimized for SEO.
Search Engine Optimization (SEO)
Affiliate marketers rely on SEO tools to drive more targeted organic traffic to their sites and, hopefully, increase conversions. SEO tools can be big expense for affiliates, but the ROI makes it worth it.
Tools like Semrush, Ahrefs and Ubersuggest help you stay ahead of the curve and the competition, so you can drive relevant, highly-targeted traffic to your site.
There are many affiliate marketing tools on the market, but some are more useful than others. These categories of tools will help affiliates generate more traffic, improve content and conversions, and build highly-converting landing pages.
