Do you seem to have no problem getting attention for your brand and getting people to engage with it, but find that you have trouble getting them to make the all important step of converting? It’s not an uncommon problem by any stretch of the imagination. Here, we’re going to look at a few techniques that can help you boost that conversion rate in no time.
Content Marketing
When it comes to conversion, it’s wise to remember the conversion funnel, and the different phases in it, usually listed as awareness, interest, consideration, and conversion. You can write content to help with every phase. For instance, for customers in the awareness phase, you can write content about solutions to the problem they’re having, and how your product/service might be the right solution for them. Meanwhile, for consideration, it might be better to lay out the pros and cons of your product/service while they’re making their minds up.
Search Engine Optimization
If your conversion rate is low, then you may also not be appealing enough to the customers who are most likely to convert. If that’s the case, casting a wider net, and more specifically targeting your target market is important. General search engine optimization is good enough for making your website visible, but it’s worth reading the tips of an advanced SEO guide to learn more about how to target the most relevant crowds. The better suited your audience is to your content, the more likely they are to convert.
Conversion Rate Optimization
Conversion rate optimization is a strategy that takes a look at the data behind the website, much like Google Analytics, helping you find the patterns of how users use your website. Based on that data, you can find where your web design is working against you and where it’s helping you. CRO is great for helping you learn how to better place content, calls-to-action, and to format the site to remove as many barriers to conversion from the path as possible. With it you can make a behavior flow report that also helps you understand what users are using your site for and what they’re searching for when on it.
Remarketing
Your marketing should be leading your audience onto your site and closer and closer to the all-important point of conversion. However, if you’re reading this, it’s likely they don’t cross that point. That doesn’t mean you have to give up on them. Targeted ads as part of a remarketing campaign are designed to reach those who have already visited your site and shown an interest in what you have to offer. Using a discount along with remarketing ads could be just the additional push that your customers need.
With your conversion rate, it’s important to be aware of every step of the conversion funnel, and to make sure you have marketing content of some kind urging the audience on from that step. Think of it as guiding them down a path and you will start to see where they could use a little extra push here and there.
